OVERVIEW
The instant noodle, a college staple, was created by
Momofuku Ando in 1958. In 1972, he brought his creation to the US in the form of Top Ramen. Since then, ramen has become well-known as a junk food or struggle meal. Nissin wanted to change this image, which led to the creation of Just Ramen. Just Ramen is a healthier and more contemporary sub-brand of Nissin that is primarily marketed toward parents and children.
SOLUTION
The chosen design style was bright, playful, and clean. The colors and illustrations appear friendly and appeal to children, whereas the clean geometric shapes and logo give off a trendy and modern image common in healthy foods. The logo’s icon contains a traditional Japanese pattern called seigaiha that represents ocean waves, or in this case, ramen waves.
The instant noodle, a college staple, was created by
Momofuku Ando in 1958. In 1972, he brought his creation to the US in the form of Top Ramen. Since then, ramen has become well-known as a junk food or struggle meal. Nissin wanted to change this image, which led to the creation of Just Ramen. Just Ramen is a healthier and more contemporary sub-brand of Nissin that is primarily marketed toward parents and children.
SOLUTION
The chosen design style was bright, playful, and clean. The colors and illustrations appear friendly and appeal to children, whereas the clean geometric shapes and logo give off a trendy and modern image common in healthy foods. The logo’s icon contains a traditional Japanese pattern called seigaiha that represents ocean waves, or in this case, ramen waves.
These designs were created for a school project.
